Top of Search: A Digital Marketing Company in Austin, Texas

Top of Search began in the mid-2000’s when Brandon Dunham was creating websites and MySpace pages as a hobby.  Over time, his passion and skills grew and so did his business and business offerings.  Over time we expanded our services to include search engine optimization, search engine marketing, and social media marketing. During this time we made the switch from designing HTML websites to developing high-end WordPress powered websites and were on the front lines when responsive websites were first rolling out and when a majority of developers were unsure if it was the future.  As time progressed, we started making our websites technically SEO sound instead of just worrying about a pretty design.  This has aided our customers’ website performance and has enabled them to integrate an SEO strategy with ease and minimal cost. As we move forward, we continue to offer additional services as we strive to become a full-featured digital marketing company.  Above all, we strive to provide proven results and rates that make sense.

Search Engine Optimization

With a name like Top of Search, we are first and foremost a Search Engine Optimization company.  As SEO becomes more complex and more competitive, we have adapted our strategy to encompass a holistic SEO model.  We leverage a combination of social media marketing, solid web design, reputation management and traditional white hat set techniques to increase your website’s organic search rankings to get you to the top of google’s search rankings!

Holistic strategy

At Top of Search, we believe in a holistic search engine strategy.  SEO in this day and age can’t reside in its own silo anymore because we now know how much it’s influenced, both directly and indirectly, by other advertising channels, such as social media, PR, offline advertising, and email marketing. Some of these signals include brand mentions, citations, search relevancy, use data, links and content.

Before, SEO was only about Keywords, Links, Crawl and Rankings, but that has developed into much more.

Having synergy between your different advertising channels won’t only help SEO, but it also will boost your overall marketing efforts by enabling you to capitalize on all opportunities. Additionally, it will enable you to better tailor your marketing efforts toward creating a brand that’s strong no matter how any single marketing channel performs.

Instead of focusing on just building backlinks, worrying about on-site web page optimization or executing a local search strategy; we developed a strategy that would attack the websites search rankings from all directions.  Think of it like a blitz for your website.  We focus on developing a digital marketing strategy with solid web design, white hat search engine optimization, social media marketing and reputation management.

Social Media Marketing

Social media itself is a catch-all term for websites that may provide radically different social activities.  As an example, Twitter is a social website designed to allow people to share brief messages or “updates” with other people.  Facebook, by comparison, is a full social social networking site that allows for sharing updates, photographs, linking events and an assortment of other activities. 

Both are very closely linked.

Social media often feeds to the discovery of new content like news reports, and “discovery” is a search action.  Social media also can help build links which subsequently support to SEO campaigns.  Lots of individuals also perform searches on social media sites to locate social media content.  Social connections may also affect the relevancy of some search results either within a social media network or in a ‘mainstream’ search engine.

Online Reputation Management

Online reputation is becoming so pervasive that it is almost time to drop the term “online.”  Basically, your online reputation is the reputation, professional and private.With every passing day, the internet world becomes more and more enmeshed with the rest of our actions.  Buy smart phones to smart TVs, from the “Internet of things” into the self-driving cars of the future–you’re living daily progressively online, even if you never touch a computer.That means there are a growing number of ways that you leave an internet mark, negative or positive.Done well, online reputation management creates equilibrium, counteracts misleading tendencies, and permits you to put your best foot forward.

Search Engine Marketing

Search engine marketing, or SEM, is among the very best ways to cultivate your company in an increasingly competitive market. With millions of businesses out there all vying for the same eyeballs, it has never been more important to market online, and search engine marketing is the very best way to advertise your products and grow your company.

Advertisers bid on keywords that users of services like Google and Bing may enter when searching for certain services or products, which gives the advertiser the opportunity for their ads to appear alongside outcomes for those search queries.

These advertisements, often known by the term pay-per-click advertisements, come in various formats. Some are small, text-based advertisements, whereas others, such as product list ads (PLAs, also called Shopping advertisements) are more visual, product-based advertisements that enable consumers to view significant information at-a-glance, such as cost and testimonials.

Search engine marketing’s greatest advantage is that it provides advertisers the chance to place their ads in front of motivated clients that are prepared to purchase at the precise moment they are ready to generate a purchase. No other advertising medium can do this, and that’s why search engine marketing is so powerful and this amazingly powerful way to cultivate your company.

Responsive Web Design

Responsive web design is an internet development approach that creates dynamic changes for the look of a site, based on the display size and orientation of the device being used to see it. 

Responsive Web Design is 1 approach to the issue of designing for the great number of devices available to clients, ranging from small phones to huge desktop screens .

Social Media Management

Social media management is the practice of managing your online interactions and articles across social media channels such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.

Social media management goes beyond simply posting updates to your business’s social media profiles.  Additionally, it includes engaging with your audience and searching for new opportunities to improve reach and visibility.  Here are just a few of the jobs that are involved with handling social media:

If you haven’t been able to tell yet, we love digital marketing, but more importantly, we love seeing our customers achieve their business goals.  Top of Search was developed with a passion and drive to help business owners navigate the complicated world of digital marketing.  We’re excited that you’re interested in our services and we invite you to fill out the contact form below to request a free consultation.  One of our team members will reach out with an analysis of your Google rankings, social media, and online presence and a couple tips to get your marketing strategy started!

Are you ready to see your site reach the Top of Search?