4 Reasons Why Your Business Should Invest in SEO

by | Dec 9, 2015 | Insights, Search Engine Optimization

Here’s a list of 4┬áspecific reasons why your company should consider investing in your organic SEO in 2016:

It still functions

First and foremost, the techniques used to enhance SEO still function. While data regarding organic traffic from Google was pulled fairly recently, the techniques themselves stay sound. Lots of SEO case studies performed post-Hummingbird can confirm this.


It’s not going to stop working any time soon

Based on the way search engines seem to be developing, it is not likely that SEO will cease to work any time in the foreseeable future. On some level, even sound and video searches finally depend on keywords the same as conventional text-based content; this link ensures the continuing success of SEO techniques as long as it exists.


It is cost-effective

Compared to the costs related to other types of online marketing like PPC advertisements, social media marketing, or buying leads for an email marketing software, Search Engine Optimization provides fairly great ROI. While PPC may drive more sales and social media could be more important for your image, your organic Search Engine Optimization in many ways remains a bedrock of your on-line existence.


Search engines catching more market share

Someplace between 80-90% of customers now check online reviews prior to making a purchase, and this number is just anticipated to increase. It will not be long before virtually everyone is hunting for products and services online. Do you want them in order to locate your company, or not? Without organic SEO in place, folks will have a very hard time finding you and will instead find your competitors.


After this year, the amount of traffic delivered to mobile devices is expected to exceed that produced to conventional desktop apparatus. With this remarkable explosion in mobile usage, a whole new world of efficient Search Engine Optimization techniques have opened up for companies, for example local search optimization.

Brandon is the owner of TopOfGoogleSearch.com a leading SEO company in Austin, Texas, focusing on driving customers to Small Businesses all over the country through the effective use of Content, Social Media and Optimization.

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