Develop Mobile PPC Ads with Bing

by | Aug 23, 2016 | Pay Per Click (PPC) | 1 comment

Most advertisers concentrate their mobile strategy in Google AdWords. It’s been revealed that Google brings in a younger crowd that’s usually more technology friendly than Bing users. Almost 40% of Bing’s audience is between the ages of 35-54.

Bing Mobile

But almost three quarters of adults spend an average of 108 minutes daily on their smartphones. How is it possible for us to successfully get that mobile traffic through Bing?

Offering Strategy

Create and implement Automated Rules that fix your advertising group and key word bids automatically based on the states you want to place in and the frequency you select (once, daily, weekly, or monthly). They’ll assist you by reacting to changes by raising plays for key words that are competitive, pausing low-performance advertising, and keeping your advertising on the first page or top of the page.

Offer on the top of page standing to raise the likelihood your advertising will be seen and clicked on. Recent Bing Advertising research reveals that Technology & Telecom advertising on the top of page (or main line, as Bing refers to them) receive 91% of clicks and have a 12x higher CTR than sidebar advertising.

Here are important focus points for mobile (in addition to conversion amounts):

  • Mobile Click-Through Rate – This percentage wills raise.
  • Mobile Opinion Share – Below mobile location two you’re even less likely to be clicked on and not likely to be revealed at all.
  • Mobile Cost Per Click – Usually lower than background. Keep yours down with advertising that are exceptionally targeted, convincing and use an intelligent bid strategy.

Tailor Messages

Customize your advertising based on searches that are mobile. You could have advertising copy that compels users to call a phone number rather than browse to a web site. Emphasize offers that make sense for someone on the go, like “Schedule a Visit” or “Call Now”, opposed to “Download a Free Trial” which usually makes no sense for mobile.  Additionally, cellular devices often cut against advertising copy due to the little display. Attempt composing concise, briefer advertising copy that you understand your message will be seen.

Call extensions are a must. Call extensions are helpful, clickable phone number that appear on mobile searches. It’s a crucial, must have advertising extension for your mobile advertisements. Enable customers to avoid the little display web site on their telephone and go directly to phoning you.

Geo Targeting

Geotargeting helps customers locate you easily. Advertisers should contemplate while optimizing their PPC strategy for cellular using location information. Advertisers can target a quarter mile radius around their own shop to draw people in and allow them to know they may be close and should select their shop or competing shops.

Place extensions are a close second to telephone extensions when it comes to the advertising that is most significant extensions you should use for your mobile search advertising. It makes sense to try and help would-be buyers locate your shop. Places extensions help your advertising stand out to customers and additionally take up a good number of real estate on the page.

Closing Ideas

Bing Advertising is rapidly getting all the mobile opportunities that are obtainable in Google AdWords. Make sure if nothing else, as the data comes in you’re mirroring your present Google mobile strategy into Bing and optimizing. As many advertisers have found, both platforms don’t consistently generate the exact same results.

Pay Per Click Ad Management

We will collaborate to create targeted ads that will be cognizant of your target market’s specific location, language, and even device. Once they click on an ad, they will be directed to your designated landing page, where you will be able to court online readers and convert leads to potential customers.

Recent Tweets

Financing Options