6 Tips for a Solid Social Media Presence

by | Aug 25, 2016 | Social Media | 0 comments

Social Media Presence: What to consider before taking the plunge.

A social media presence places your message before your fans immediately. With millions of real time participation and active users, social media is a great tool to participate and to connect. But it comes at a price. If updates are misconstrued or perceived to be negative, you’ve almost no control over the ripple effects. There have been some laughable social media blunders which have gone viral for all the wrong motives. In this post we cover ways to reduce this threat and ensure your audience gets the most out of social media to make it work for you.The Mistakes that are most common

Broken links

Getting a 404 after clicking on a link on social media is very annoying. Occasionally when scheduling a post, a space gets left out between the text and the link surrounding so watch out.

Competition’s Content

This look like a no brainer, but it occurs constantly. Sharing opponents content makes them as thought leaders, not you – thus go casually on shares or the retweets.

Lousy profile

Seems easy. Make your profile killer with header, an excellent picture and description. All these negatives apart, social media continues to be an incredible location for your business (and your team) to make connections and find new business.

Professionalism, strategy, procedure

Social media works most efficiently when there’s a comprehensive procedure followed behind the scenes. The procedure ensures that all content is proofread before it’s shared, should record obligations for scheduled content, and responses to dialogues. People really desire control over their own accounts. By giving the correct social media procedure and training, your team can begin to make social media beneficial for them. This also provides you with the opportunity to efficiently convey social media expectancies  of the company. After all, if they’re sharing or tweeting from their personal accounts, they representing your business.

Un Automate

Don’t get me wrong I adore automation, heck I’m a sluggish millennial. To really participate we must step away from automation. This places back the power in your hands to communicate with people and develop relationships with individuals that are important.  Automated waste will move you away from that. With automation you’ll be able to schedule posts weeks or even months in advance. This can be very dangerous as content may not be useful or suitable and could wind up offending individuals. Some large organisations have viewed the effects of this such as Tesco tweeting about about hitting the hay at the center of the horsemeat scandal.

Crowd research

Social media isn’t for everyone, and to keep all the plates spinning requires lots of time and effort for any advertising team. Concentrate your attention on the stages that bring you the most benefit and research to be as successful as possible through these stations. This can be one or two social networks that are crucial to start with, and as you are able to expand to other social networks. Take into consideration where your audience are active, how simple the execution will be and what kind of participation and content you’ll need. This will lead on to essential digital metrics within social media to establish and measure success.   Social media is an excellent spot for you and your team. With the appropriate research, strategy and procedures in place you may construct the bases of a social footprint that is clean and make the right first impression.

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