5 Great Tips for Engagement On Social Media

by | Sep 22, 2016 | Insights, Social Media | 0 comments

You can learn the ins and outs of social media engagement, by balancing more pertinent aspects of social media engagement with a reliable presence, and also a polished management practice.

Aside from mastering the art of being charming in 140 character tweet, there’s more to crafting an effective social media presence that sparks engagement. By balancing more analytic aspects of social media engagement with an anecdotal presence (and in addition to a polished management practices), you can learn the ins and outs of social media engagement.


Bringing brands to life is one of the most crucial tasks of a digital marketer. Part of that job calls for someone users can identify and participate with agreeably. Being  able to relate and being personable also helps. Seems simple enough right? If social media is a key outlet and your presence on platforms is failing to engage users, this is problematic. The content and/or services you have to offer will likely not be taken advantage of. Check out these tips and see what works for your brand.


How to Use Scheduling Tools

having to manually push content every time you create something new is very time consuming. Tools like Coscheduke or sprout social allow you to create custom messages for your posts  and/or manage interactions with other people from a clean, user-friendly platform. This is helpful because when you’re re-posting and publishing while also trying to engage with your audience, something is likely to suffer.

Getting Personal

Speaking of custom messaging, be appealing  and personal in every post, and look for ways to drive clicks. Being personal and unique when posting content is key to supporting user engagement. Nothing says “spam” like a social media account that cranks out content with a comment, description, or any indication as to what the piece is about or why someone would want to click on it. Making your posts with a question, a quote, or some other text will drive the engagement you’re looking for. You might even use emojis to lure clicks and engagement!

Use language that is compelling.

The importance of words is crucial  when it comes to creating personal and custom messages for your social media posts. There are certain words that jump out to people and compel them to click and engage based on the kind of content and posts you click on.

If there are specific adjectives or verbs that helped you achieve those interactions go back and look at which headlines and posts have drawn the most engagement. Words such as “free” or “amazing.” are great because the human mind is wired to react to intriguing words such as “free” or “amazing.”

Pay Attention To Data

One of the best ways to assess and strategize future performance is by looking at Google analytics to see what has worked and not worked. Analytics can also potentially offer some guide posts for the type of content engaging users the most. Try to look at what hasn’t worked in the past, and try and identify why. Also finding a common ground in your most successful posts can be helpful.


Pay attention to information.

You might be surprised at how addressing negative user engagement can inspire positive user engagement.  It’s great to show that there’s a person behind the social profile who cares about their audience and is invested in bringing the brand to life. Every form of engagement matters!

When a user interaction turns bad, one of the worst things you can do is ignore it.Use the negative attention to draw positive attention, and showcase your brand’s ability to problem solve.

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