Automotive Sales Engine
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How is The Automotive Sales Engine for Facebook Different?
Dominate Your Market
A Learning Platform
The Freshest Inventory
“People spend more than 50 minutes a day on Facebook”
Increase in Facebook Impressions
Increase in Website Conversions
A System We’re Proud Of!
Top of Search was founded by Brandon Dunham a marketer from Austin, Texas. Growing up in the auto industry, it was only natural for his career to migrate to automotive. Becoming Marketing Director for a Toyota dealership in central Texas, Brandon developed an entire marketing department from scratch, increased monthly impressions on Facebook by 2,500% in six months while making it the second largest lead source by volume. In addition, within 8 months he led the department to experience a quarter over quarter increase in website conversions of 25.6%. A large part of his success was through Facebook seeing the potential for the industry, he started his own company and is now bringing these services and his expertise to Used Car dealers across the nation.
Conquest & Retargeting Working Together in Harmony
We use Facebook’s data and your existing sales list to compile a list of Facebook users that are likely to purchase from your dealership in the future. Using this list, we then target ads based off of vehicle type and more to get them to your site and directly to a VDP. Now one of two things is going to happen, they’re going to submit a lead or they’re going to look at other vehicles. We track this behavior and learn what your customer is searching for and adapt their specific ad set to try and get them to your site again. We do this over and over, getting more detailed each time, until they finally convert and submit a lead!